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‘The rules of engagement are changed’: The TV industry contemplates a changed buying process
DigidaySince the early 1960s , the upfront has been a fixture of the TV business, It is an opportunity for advertisers to lock up TV networks’ finite number of ad slots for relatively low prices in exchange for committing to spend an agreed-upon amount of money with the networks over the following year, year after year.The Association of National Advertisers and the American Association of Advertising Agencies got roughly 40 brand, agency and TV network executives and even some lawyers in a midtown Manhattan board room, and the group spent five hours figuring out how to change the upfront, according to a MediaPost article published at the time .READ MORE
‘We can work all over the place’: How being fully remote has helped one young branding agency become a global player
DigidayThe now fully remote strategic branding agency, founded in 2013 by CEO Kelly Gibbons and managing partner Beth Doane, even took its name from the intersection of Main Street and Rose Avenue in the Silicon Beach neighborhood of Los Angeles where its former office was located.“Getting to know each other better on a personal level really helps us work together well via Zoom or Google Hangouts,” said Cannon-Booth, adding that while the shop only gathers employees together a few times a year it’s a positive way to “refresh” for the team.READ MORE
Netflix's elevation of Ted Sarandos to co-CEO pushes company closer to its true home: Hollywood
TechFrom last year's Martin Scorsese hit "The Irishman" to Netflix's new action film, "Extraction," Sarandos has been doing the deals, even with Hastings as CEO, operating out of the company's official headquarters in Silicon Valley.Netflix Chief Content Officer Ted Sarandos (L) and Walt Disney Company CEO Bob Iger at the LACMA 50th Anniversary Gala in 2015 in Los Angeles, California.READ MORE
TED’s Idea Worth Spreading: Stay Home
Feed: All Latest(In Vancouver, you’d have to yell through a pack of people jammed around a speaker in the hallway.) Anderson says that over the course of the eight-week conference, even skeptics came around to the idea that the event was TED-like, and even worth the hefty tariff to attend.TED didn’t even try to replicate the bubble, but stretched the event over eight weeks, with midday talks on Monday through Wednesday, and a full session—much like a regular TED segment that you’d see in Vancouver—on Thursday night.READ MORE
The Trade Desk's connected TV bet has paid off in a big way during the pandemic
TechCEO Jeff Green said on the company's earnings call in May that while The Trade Desk had viewed the transition to CTV as a multiyear story, "the last eight to 10 weeks have changed all of that." With more people in their living rooms streaming shows and movies, The Trade Desk has seen more opportunities to show them ads on platforms like Disney's Hulu, Sling, Tubi, NBCUniversal and ESPN as well as third-party content on Amazon Fire TV."The biggest loser in all this is traditional linear television, and CTV is without a doubt the biggest winner." The Trade Desk said earlier this year it expects to reach well over 80 million households via connected TV in the U.S. in 2020.READ MORE
Loudon Wainwright III Is Still the Poet Laureate of Family Dysfunction
Rolling StoneSounding at times like a lost Gatsby soundtrack (and we don’t mean the recent DiCaprio version), I’d Rather Lead a Band features songs by Irving Berlin and Lorenz Hat, others popularized by Bing Crosby and Louis Prima, standards like “Ain’t Misbehavin’,” and risqué ditties like “Give It to Mary with Love” that are of a piece with Wainwright’s own naughty-guy side.His friend Christopher Guest directed the film version of Surviving Twin , Wainwright’s stage show based around his songs and the life and work of his father, the late Life journalist Loudon Wainwright II.READ MORE
Major League Baseball Will Blast Pre-Recorded Noise Into Crowdless Games
Rolling StoneThe rep notes that positive sounds, like cheers, are proven to “give the home team a home-field advantage,” and that the crowd background and reactions are all derived from exclusive, original source audio recorded by MLB The Show developers.But a grey area has surrounded the “fair use” of music in sports games for some time now: Performance rights organization BMI and sports television network ESPN, for example, went to court in 2016 in an argument over the value of ambient stadium music and how royalties should be structured.READ MORE
Analysis | The Daily 202: John Roberts's Supreme Court power hinges on Trump's reelection. But not in the way you might think.
Washington PostBut we can’t withstand a disaster every single day,’ said Jason Wilson, associate medical director of the emergency department at Tampa General Hospital … The peril was reflected in another grim set of data out of Florida on Thursday, with the state reporting a record number of deaths — 156 — and adding nearly 14,000 new cases, its second-highest total to date.In fact, if you assumed the next two justices to leave the court would be its oldest, both liberals, the best-case scenario for a long Roberts reign would be the election of presumptive Democratic presidential nominee Joe Biden.READ MORE
10 House seats most likely to flip in November
Washington Post: Breaking News, World, US, DC News & AnalysisWhile Republicans may have gotten a boost in confidence by winning a competitive, Democratic-held seat in a special election in California , for now it looks like the House majority isn’t in play.Democrats had a dream election two years ago to win back the House majority, including winning races in tough Republican territory that even they weren’t expecting.READ MORE
Biden vs. Trump: Updates on 2020 Election Polls
NYT > Top StoriesGiven Mr. Trump’s “abysmal polling,” wrote David Wasserman, the Cook report’s editor for House races, “We may be approaching the point at which dozens of House Republicans will need to decide whether to cut the president loose and run on a ‘check and balance’ message, offering voters insurance against congressional Democrats moving too far left under a potential Biden administration.”House Democrats are picking up more momentum in their effort to protect their majority — and could even pick up seats in November — according to new projections by the nonpartisan Cook Political Report, citing polling showing Mr. Trump is dragging down Republicans in races across the country.READ MORE
Twitter says 130 people were targeted in hack that hijacked accounts of Elon Musk, Joe Biden
CNBCAmal KS | Hindustan Times | Getty Images Twitter said late Thursday that about 130 people were targeted in a cyberattack that took control of high-profile accounts to promote a bitcoin scam."There is so much more damage that could have been done." Twitter said it believes the hack was a "coordinated social engineering attack" on its employees — in other words, insiders at the company were tricked into handing over access to internal systems and tools.READ MORE
Andrew Sullivan: See You Next Friday
IntelligencerWhat has happened, I think, is relatively simple: A critical mass of the staff and management at New York Magazine and Vox Media no longer want to associate with me, and, in a time of ever tightening budgets, I’m a luxury item they don’t want to afford.We have freedom of association in this country, and if the mainstream media want to cut ties with even moderate anti-Trump conservatives, because they won’t bend the knee to critical theory’s version of reality, that’s their prerogative.READ MORE
Higher Ground and Spotify Announce ‘The Michelle Obama Podcast’ Debuting July 29 — Spotify
SpotifyLast summer, President Barack Obama and Michelle Obama’s production company, Higher Ground , announced a partnership with Spotify to produce podcasts exclusive to the platform.Hosted by Michelle Obama, the show will bring listeners the First Lady’s most candid, human, and personal conversations to show us what is possible when we dare to be vulnerable.READ MORE
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Inside Trump’s Failure: The Rush to Abandon Leadership Role on the Virus
The New York TimesRedfield, acknowledged this week in a conversation with the Journal of the American Medical Association that administration officials — himself included — severely underestimated infections in April and May. He estimated they were missing as many as 10 cases each day for every one they were confirming.And getting results could take a week to 10 days, officials in Texas said — effectively inviting the virus to spread uncontrollably.READ MORE
White House seeks to block funds for coronavirus testing and tracing in relief bill — CNBC
Paul McCartney reflects on Beatles reunion, how it inspired ‘Flaming Pie’ album - Globalnews.ca
Globalnews.caIt’s been more than 23 years since the release of Sir Paul McCartney ‘s critically acclaimed, 10th studio album Flaming Pie and to celebrate the Gold-certified record, Universal Music is re-releasing it as part of the former Beatles bassist’s lengthy and ongoing Archive Collection.VIDEO Before writing, recording and releasing Flaming Pie , McCartney worked alongside Martin, Harrison and Starr to compile three individual anthology albums which are comprised of much of the legendary British rock band’s material from their ten-year spanning career.READ MORE
AND IN THE END The Last Days of The Beatles - Grateful Web
Grateful WebHis interview with McNab is the first time he has ever shared his recollections from that day and the other occasions he sat next to The Beatles in the studio canteen.Anthony Barnett (poet, musician, and music essayist) : McNab persuaded Barnett to break a 50-year silence on his version of events and explain why, after all this time, he still nurses a bitter grievance towards John Lennon and Yoko Ono after they participated in a concert of avant-garde musicians, which ended acrimoniously.READ MORE
“Two hairdressers were symptomatic and wearing masks, they didn't spread the virus to their clients. When they went into the break room they took off their masks and the virus spread to co-workers. Masks work!” @DavidAgus https://t.co/Fr8arlljAo— Marc Benioff (@Benioff) July 19, 2020
“Two hairdressers were symptomatic and wearing masks, they didn't spread the virus to their clients. When they went into the break room they took off their masks and the virus spread to co-workers.READ MORE
Scientists Now Know How Sleep Cleans Toxins From the Brain
WiredLewis outfitted the participants with an EEG cap so she could look at the electrical currents flowing through their brains.One important 2013 study on mice showed that while the rodents slept, toxins like beta amyloid, which can contribute to Alzheimer’s disease, got swept away.READ MORE
Mary Trump says the U.S. has devolved into a version of her ‘incredibly dysfunctional family’
Washington PostIn an interview Wednesday with The Washington Post, Mary Trump said she blames “almost 100 percent” her grandfather, Fred Trump — the family patriarch whom she describes as a “sociopath” in her 214-page memoir of sorts — for creating the conditions that led to Donald Trump’s rise and, ultimately, what she views as his dangerous presidency.Mary Trump opens the book recounting a family dinner at the White House in April 2017, ostensibly to celebrate the birthdays of the president’s sisters, and writes of her family’s stunted dynamic unfolding at 1600 Pennsylvania Ave. Trump’s eldest son, Donald Trump Jr., for instance, offered a toast not for his aunts but for his father, “a sort of campaign speech.”READ MORE